Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.

Which of the following is an assumption of the argument?

Correct answer marked below

Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.

Sucrocorp’s consumers are aware of its advertisements.

Correct

The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.

Most consumers in the dairy market prefer certain types of cheese to others.

Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.

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What this question tests

Whether you can identify the unstated assumption a critical-reasoning argument depends on.

Picking an option that strengthens the argument or is merely relevant instead of one that is required.