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Which of the following best completes the passage below? The most significant issue in social media's coverage of political debates is its tendency to emphasize the spectacle of the events—that is, to focus on the question 'Who performed better?' rather than on meaningful discussions of policies and candidates' viewpoints. The constant commentary from pundits, analysis of debate tactics, and, particularly, the fixation on social media reactions have turned political debates into a form of entertainment. To address this issue, a first step might well be______ .