The gourmet coffee market underwent a transformation years ago with the rise of high-priced blends promoted by famous baristas and extensive advertising in print and online. It has since been widely accepted that brands cannot thrive in this market without significant promotional efforts.
However, the most successful new coffee brand in the past year has not utilized print or online ads, instead marketing itself as 'affordable - just as good.'

What best accounts for this seeming contradiction?

Answer Choices

Correct answer marked below

The new coffee brand is made using the same methods as the pricier blends.

The new coffee brand has several well-known figures endorsing it who are not baristas.

A majority of the new brand's customers were referred by friends and family.

The innovative marketing strategy of the company has been featured on numerous popular podcasts.

Correct

Last year, the new coffee brand's sales were less than half of the leading brand's sales.

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The gourmet coffee market underwent a transformation years ago with the rise of high-priced blends promoted by famous baristas and extensive advertising in print and online. It has since been widely accepted that brands cannot thrive in this market without significant promotional efforts.…

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Comments

RajuanJan 8, 2025

thanks for posting

ParveenSep 30, 2024

appreciated!

What this question tests

What it tests

Whether you can explain an apparent contradiction in a way that makes both facts true.

Common trap

Picking an option that explains one side of the paradox while making the other side false.