A manager at the Nova Tech Corporation claimed that the production costs for new software applications should be covered by investors, arguing that the revenue from software sales is expected to be lower than that from hardware sales. The manager supported this claim by stating that each software application is typically sold only once to a customer, while hardware products are often sold multiple times to the same customer. Which one of the following, if true, most weakens the support offered by the manager for the claim concerning the marketing of software applications?