Marketing director for Nova Industries: Whenever Nova opens a new distribution center in a different region, the company should contribute to various local charities. This would enhance Nova's reputation in the area, and thus the funds allocated for these charitable activities would result in higher sales. Which statement would, if true, indicate the most significant flaw in the marketing director's recommendation?

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If employees at the distribution center feel their pay or working conditions are inadequate, their dissatisfaction would overshadow any positive impressions created by Nova's charitable contributions.

Correct

Nova's products are sold globally, so revenue from any single region is only a minor fraction of overall income.

Allocating funds for charitable contributions would necessitate a reduction in direct marketing efforts, which are the most effective way to engage potential customers.

Changes in market dynamics could force Nova to shut down or move the distribution center.

Some charities are inefficiently managed, meaning that donations to them may not effectively benefit the local community.

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The marketing director's recommendation assumes that charitable contributions will positively influence sales and improve Nova's reputation. However, if employees at the distribution center feel their pay or working conditions are inadequate, their dissatisfaction could lead to negative…

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Comments

NelseeApr 10, 2025

thanks!

utkarshApr 12, 2025

this pattern comes up frequently

pitrujaOct 13, 2024

thanksss

NFeb 6, 2025

Good question

What this question tests

What it tests

Whether you can identify the option that most undermines an argument's conclusion.

Common trap

Choosing an irrelevant objection or one that attacks the premise rather than the reasoning.