After Company K released its low-fat butter substitute into European markets for the first time, it found that it was unable to achieve any appreciable market share. To combat this problem, Company K re-released the product under a new name with great fanfare and a substantial marketing budget, calling it the“new low-fat alternative to butter.”

Which of the following, if true, casts the most doubt on the effectiveness of the solution proposed above?

Answer Choices

Correct answer marked below

In many European countries, satisfactory taste and low-fat content are believed to be entirely contradictory.

Correct

The market for yellow fats such as margarine and butter has been slowly shrinking in many European countries due to the emergence of specialized cheese spreads.

Company K could only feasibly maintain such a marketing budget for 10 to 12 months before scaling down the campaign.

After Company K attempted a similar marketing strategy in South America, sales of the new product greatly increased.

In Denmark, the new low-fat butter substitute achieved a market share of 15% within the first year – without any massive marketing campaign

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What this question tests

What it tests

Whether you can identify the option that most undermines an argument's conclusion.

Common trap

Choosing an irrelevant objection or one that attacks the premise rather than the reasoning.