The ‘moving walkway’ is a 300-foot long walkway consisting of a conveyor belt that moves continuously at 3 feet per second. When Bill steps on the walkway, a group of people that are also on the walkway stands 120 feet in front of him. He walks toward the group at a rate of 3 feet per second. Once Bill reaches the group of people, he stops walking and stands with them until the walkway ends. What is Bill’s average rate of movement for his trip along the moving walkway?