A certain new banking firm was created as a joint venture of the companies that had previously been the sole owners of X Bank and the Bank of Y brands. When this new firm began closing down several X Bank locations, the firm encouraged customers of those locations to switch to using Bank of Y instead, but many of the customers refused. The new firm's CEO concluded from this and the fact that the company that owned X Bank originally is still intact, that the customers of X Bank who refused to switch did so because they were more loyal to the bank's brand name than to the bank's ownership.

Which of the following is an assumption on which the CEO's reasoning depends?

Correct answer marked below

All of the customers who switched were aware that a new firm owned both bank brands.

At least some of the customers who refused to switch instead became customers of other banks

The customers' refusal to switch was based on reasons related to loyalty.

Correct

At least some of the customers who switched did so because of loyalty to the new firm.

Most of the customers who refused to switch were unaware that the companies that owned the two bank brands had merged.

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What this question tests

Whether you can identify the unstated assumption a critical-reasoning argument depends on.

Picking an option that strengthens the argument or is merely relevant instead of one that is required.