Which of the following most logically completes the passage?

For the past several years, a certain technology has been widely used to transmit data among networked computers. Recently two data transmission companies, Aptron and Gammatech, have each developed separate systems that allow network data transmission at rates ten times faster than the current technology allows. Although the systems are similarly priced and are equally easy to use, Aptron's product is likely to dominate the market, because __________.